How To Start A Food Tour Business.
The Complete Playbook.
Matthew Gray turned one car and two tourists into Hawaii’s #1 rated food tour operation. Now he’s sharing every system, pricing model, and hard-won lesson — plus a personal 1-on-1 consultation call. The complete business playbook. $97.
"Not scripted. Not safe. Real conversation, with real people, in real time."
Matthew GrayCurious by nature.
Hungry by design.
For three decades, Matthew Gray has been doing what most people only dream about — eating his way across Hawaii, sitting across from fascinating humans, and turning it all into stories worth listening to.
Founder of Hawaii Food Tours. Host of 50 Tastes Of Gray. Author of How To Start A Food Tour Business — The Complete Playbook. He's the guy who will eat the thing, ask the question no one else will ask, and tell you exactly what he thinks.
Come curious. You'll leave changed — and probably hungry.
Built an Empire.
Now Wrote It Down.
Matthew Gray started Hawaii Food Tours in 2004 with one car and two tourists. Sixteen years later it was the #1 ranked tour and experience in the entire state of Hawaii — thousands of five-star reviews, a luxury Mercedes Sprinter fleet, and a multi-million dollar institution.
The standard edition is available on Amazon. The Complete Playbook — with the workbook, the templates, and a personal 30-minute call with Matthew — is available here and at HawaiiFoodTours.com.
Get The Complete Playbook — $97The Complete Playbook Includes:
50 Tastes Of Gray
Chefs, thinkers, makers and misfits — talking about who they really are.
▶ Listen to the ShowThe thoughts that
don't fit in an episode.
Every week on Substack, Matthew writes about food, life, conversations, and whatever's rattling around in his head. It's personal. It's honest. It's free.
Read on Substack →