How To Start A Food Tour Business.
The Complete Playbook.
Matthew Gray turned one car and two tourists into Hawaii’s #1 rated food tour operation. Now he’s sharing every system, pricing model, and hard-won lesson — plus a personal 1-on-1 consultation call. The complete business playbook. $97.
50 Tastes Of Gray
This isn't just a podcast. It's a reveal. Chefs, thinkers, makers, and misfits — not for what they do, but for who they are.
"Not scripted. Not safe. Real conversation, with real people, in real time."
Matthew GrayCurious by nature.
Hungry by design.
For three decades, Matthew Gray has been doing what most people only dream about — eating his way across Hawaii, sitting across from fascinating humans, and turning it all into stories worth listening to.
Founder of Hawaii Food Tours. Host of 50 Tastes Of Gray. Author of The Ultimate Eater's Guide — Hawaii Edition 2026. He's the guy who will eat the thing, ask the question no one else will ask, and tell you exactly what he thinks.
Come curious. You'll leave changed — and probably hungry.
The Ultimate Eater's Guide
Hawaii Edition
Thirty years. Six islands. Hundreds of restaurants. Hawaii's most honest, most personal, most useful food guide — written by the person who's eaten it all. Available now on Amazon for $9.99.
Get It On Amazon — $9.99 Kindle eBook · Any Device · Instant DownloadBuilt an Empire.
Now Wrote It Down.
Matthew Gray started Hawaii Food Tours in 2004 with one car and two tourists. Sixteen years later it was the #1 ranked tour and experience in the entire state of Hawaii — thousands of five-star reviews, a luxury Mercedes Sprinter fleet, and a multi-million dollar institution.
The standard edition is available on Amazon. The Operator's Edition — with the workbook, the templates, and a personal 30-minute call with Matthew — is available here and at HawaiiFoodTours.com.
Get The Operator's Edition — $97The Operator's Edition Includes:
The thoughts that
don't fit in an episode.
Every week on Substack, Matthew writes about food, life, conversations, and whatever's rattling around in his head. It's personal. It's honest. It's free.
Read on Substack →