Day: February 20, 2024

The Birth of the Michelin Guide Tire Origins: In 1889, brothers André and Édouard Michelin took over their family’s rubber company in Clermont-Ferrand, France. As cars emerged in the early 20th century, the Michelin brothers introduced the first practical pneumatic tires for automobiles. Their brand, Michelin Tires, needed a way to promote road travel and, consequently, tire sales. The…