Description
Everything you need to launch a profitable food tour business — built by someone who actually did it.
Matthew Gray founded Hawaii Food Tours and ran it as the #1 ranked food experience in Hawaii for sixteen consecutive years. The Complete Playbook is his comprehensive business guide: the systems, scripts, pricing frameworks, and operational playbooks he developed over two decades in the field.
This isn’t theory. It’s the exact toolkit used to build and operate a real, highly-rated food tour business from scratch.
What’s included:
- Business model and pricing framework
- Tour design and route development
- Booking systems and customer communication scripts
- Guide training and quality control processes
- Marketing and reputation management playbooks
- Operational checklists for launch and ongoing management
Whether you’re starting from zero or scaling an existing operation, this playbook gives you the proven foundation to build something real.

The complete playbook for starting a food tour business — includes a personal 30-minute consultation call with Matthew Gray. Instant digital download. $97.
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